Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies

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Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies

Google’s third-party is (finally) crumbling. At the same time, the way shoppers search for information has expanded beyond Google, into TikTok, Amazon and other retail platforms. It’s made for a booming retail media networks business that brands like Tropicana are increasingly relying on to target shoppers. …
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