TikTok Tells Nervous Advertisers ‘We Are Not Backing Down’

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TikTok Tells Nervous Advertisers ‘We Are Not Backing Down’

As the clock ticks down for TikTok in the US, the company’s president of global business solutions tells concerned advertising execs that it would fight tooth and nail against the potential ban — ‘We are not backing down.’ TIkTok’s NewFronts presentation to ad buyers started off addressing the elephant in the room: the looming US [&#8230…
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