Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the fray

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Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the fray

One attempt to bring more rigor and order to a confusing marketplace is a partnership between a programmatic ad platform for the cannabis market, and a French firm that’s in both the SSP and DSP sides of the business.
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