Media Briefing: Publishers like Gannett are using micro-surveys to amass audience data

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Media Briefing: Publishers like Gannett are using micro-surveys to amass audience data

In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers in an effort to accumulate more first-party data that can boost their advertising businesses.
The post Media Briefing: Publishers like Gannett are using micro-surveys to amass audience data appeared first on Digiday…
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