How rivals became allies in the fight against waste

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest
Share on pocket
Pocket
Share on whatsapp
WhatsApp
How rivals became allies in the fight against waste

Last April, our prestige beauty brand REN took out a full-page ad in the New York Times, suggesting that consumers buy from four of their biggest competitors: Biossance, Caudalie, Herbivore and YOUTH TO THE PEOPLE. – – Advertising your closest rivals might not appear to make much business sense unless, like Arnaud Meysselle, CEO of REN, you’re looking to shake things up. – – “Since forever in the prestige beauty market, packaging has meant luxury and what we are saying is packaging means was…Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=277995
Read More

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest
Share on pocket
Pocket
Share on whatsapp
WhatsApp

Never miss any important news. Subscribe to our newsletter.

Leave a Reply

Your email address will not be published.

Receive the latest news

Subscribe To Our Weekly Newsletter

Get notified about new articles