Last April, our prestige beauty brand REN took out a full-page ad in the New York Times, suggesting that consumers buy from four of their biggest competitors: Biossance, Caudalie, Herbivore and YOUTH TO THE PEOPLE. – – Advertising your closest rivals might not appear to make much business sense unless, like Arnaud Meysselle, CEO of REN, you’re looking to shake things up. – – “Since forever in the prestige beauty market, packaging has meant luxury and what we are saying is packaging means was…Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=277995
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