Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]

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Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]

Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor I’ve had many clients and former employers that were sensitive to any mention of the competition over the years. Among a few of the eccentric companies…
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