Game developers are angling to become the next big media owners — and brands are taking notice

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Game developers are angling to become the next big media owners — and brands are taking notice

With business models changing and a free-to-play revolution on the horizon, game developers are looking to become the next big publishers of the media industry, leveraging all forms of gaming advertising to generate new revenue streams.
The post Game developers are angling to become the next big media owners — and brands are taking notice appeared first on Digiday…
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