Digiday+ Research: Alternate identifiers now figure in advertising deals for two thirds of publishers

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Digiday+ Research: Alternate identifiers now figure in advertising deals for two thirds of publishers

Regardless of size, publishers are taking a careful approach to incorporating alternate identifiers into their businesses.
The post Digiday+ Research: Alternate identifiers now figure in advertising deals for two thirds of publishers appeared first on Digiday…
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