Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign

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Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign

A month after Snapchat launched its global riposte to social media with the strapline “Less likes, more Snapchat”, marketers have been left none the wiser as to whether this is going to ladder up into something for its ads business. …
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