42 Percent of U.S. Streaming Users Regularly Cancel and Resubscribe, But Bundles Reduce Churn (Study)

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42 Percent of U.S. Streaming Users Regularly Cancel and Resubscribe, But Bundles Reduce Churn (Study)

With the competitive streaming video business having matured in the U.S. and companies focusing more on profitability, subscriber retention has become at least as important as subscriber growth. Now, the latest data from research firm Ampere Analysis shows that a recent trend to pool together streaming services into bundles reduces customer churn rates…
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