20-year study shows how an established company shifted from product to ecosystem strategy to dominate their market

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20-year study shows how an established company shifted from product to ecosystem strategy to dominate their market

In many modern markets, a single business can no longer compete solely via product offerings. From technology to manufacturing, success increasingly depends on integrating products and services across firms and industries in an ecosystem. The product-based strategies that dominated for decades often undermine these collaborative marketplaces…
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